Our wonder | wander | world pick of the week is the latest bestselling author Malcolm Gladwell's "Revenge of the Tipping Point." Building on a familiar idea from his books, he continues doing what he does best - poking the bear.
You may think you know how the world works, but you're wrong! The provocative Gladwell talks with correspondent David Pogue about why he's refused to change his approach, his work ethic, or his contrarianism.
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| the latest release |
Malcolm Gladwell is revisiting the book that made him famous. "The Tipping Point" was a huge bestseller in 2000.
Its title proclaimed an alluring idea - a social trend or behavior might spread slowly until a tipping point, when it reaches just enough people, and then suddenly it's everywhere, like an epidemic.
Businesses and activists loved this, even as critics questioned some of Gladwell's findings. Recently, he started an update to that book and decided instead on a total rewrite.
"The job of a journalist is to go and talk to people who know something specific that the rest of the world needs to know about and to translate what they say in a way that makes sense to a broad audience. That is the job description. I'm like, yes. Of course. That's why I wake up in the morning, to do exactly that." ~ Malcolm Gladwell
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